Good beef isn’t enough.

You’re not losing to better beef.
You’re losing because your brand sounds like everyone else.

When buyers can’t tell the difference, price decides. And sales is left to fight it out.

I help beef brands give buyers a reason to choose them, so sales can win on value, not discounts.

LEARN ABOUT THE SORT →

  • "Sara made what we thought of as a daunting task into a pleasant and enlightening experience. We couldn’t be happier with the results she achieved for us. We were so happy that we are looking to her for even further support and guidance on managing a brand for longevity and transparency. Thank you, Sara!"

    - BERNADETTE FLOCCHINI

    Senior Vice President, Sierra Meat and Seafood

  • "Over 17 successful years with our organization, ultimately leading our entire foodservice business, there is no doubt Sara demonstrates the acumen and professional insight to help any organization elevate their marketing approach and grow sales. Yet, her greatest legacy lies in the mentorship and leadership growth she inspired, leaving an indelible mark on our team as someone who exemplifies a philosophy where valuing people and achieving long-term business success go hand in hand."

    - JOHN STIKA

    President, Certified Angus Beef

  • "Working with Sara Scott was one of the best investments we've made as a team. She led our Precision Animal Health and Beef Teams through a StoryBrand workshop that helped us get clear on our message and unite around how we position and sell our products. The clarity we gained set the foundation for how we show up in the market. Sara made the process simple, practical, and fun. Her understanding of both brand strategy and the beef industry made the experience even more impactful."

    - NICOLE ERCEG

    Global Brand Manager, Livestock Genetics, Zoetis

Most beef brands don’t have a beef problem. They have a sameness problem.

In a crowded beef category, saying more doesn’t help.

Most brands rely on the same safe language and familiar claims. It sounds good internally, but it doesn’t give buyers a reason to care. When everything looks interchangeable, buyers simplify the decision.


They compare price.
And sales is left to make up the difference.

Brands that win don’t talk more. They make it obvious why they exist and who they’re built for.

LEARN ABOUT THE SORT →